/29 Holy Grail Hair Products Youll Want To Try Right Now

29 Holy Grail Hair Products Youll Want To Try Right Now

This shampoo works best on bleached or naturally blond hair, and can be used just like a regular shampoo — lather on a generous amount, give your mane a good scrubbing, rinse thoroughly, and that’s it! The color will have a more faded effect after the first use, but will be significantly more vibrant after the second wash.

Psst, this formula is also vegan, cruelty-free, sulfate-free, and formaldehyde-free!

Promising review: “This shampoo is a serious game changer. I have been bleaching and dying my hair pink on and off for years, and it has always faded disappointingly fast. I ended up getting into a routine where I would dye my hair magenta just so it would fade to the pastel pink I wanted — but not anymore! This shampoo allows me to dye my hair a pastel pink and then reapply the color with every shampoo. It comes out bright and beautiful. I used to head to the salon every six to eight weeks, but I can now stretch it out to twelve. Bonus: the shampoo lathers, smells great, and is vegan!” —Mary Colleen

Get it from Amazon for $35 (available in 12 colors).

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