/Its Been 10 Years, But I Will Never Forget The Moment “Australias Next Top Model” Crowned The Wrong Winner

Its Been 10 Years, But I Will Never Forget The Moment “Australias Next Top Model” Crowned The Wrong Winner

A decade has not dulled the humiliation that Australia collectively felt on that hallowed evening in 2010.

There have been a lot of unforgettable moments in Australia’s long and illustrious history of television.

Cast your mind back — the year is 2010, the month is September and Sarah Murdoch is getting ready to announce, on live television, whether Kelsey Martinovich (with the big ol’ earrings) or Amanda Ware (no earrings) has been voted Australia’s Next Top Model.

Several seconds of tense, foreboding music pass…

Until finally, Murdoch announces:

Everyone screams. Kelsey is ecstatic. Amanda is trying her best to look respectfully enthusiastic, while internally weeping. And Sarah Murdoch is just pleased that this whole circus is finally coming to a close.


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Ohhohoho, but it is just beginning, sweet Sarah.

After about a minute of Kelsey repeating “thank you” and “I don’t know what to say”, we get this glorious montage of Sarah’s facial expressions.


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Hun is being fed information through her ear-piece and oh lorrrrrd is the shit about to hit the fan.

The contestants begin to realise something’s amiss, the judges in the audience are frozen mid-clap…

Until Sarah finally utters:


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Followed by: “It was fed through to me wrong…I’m so sorry.”

And let me tell you, a chaotic evil like no other fills the room in the moments that follow the announcement.


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Amanda looks like she’s going to projectile vomit, Sarah keeps saying “I’m so sorry, folks” and the poor family members in the audience keep shaking their heads in disbelief at what’s transpired.

Kelsey, to her credit, is an absolute legend about it all — graciously congratulating Amanda on her true win and emphatically repeating that “it’s fine”.


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Narrator: It was definitely NOT fine.

At which point, Amanda lets out the saddest, most awkward little “woo”.

We collectively bask in the horror of it all for another minute or so, before Sarah finally tells Amanda to “walk that catwalk, enjoy it” and the camera mercifully cuts to black.

As an consolation prize for causing such a monumental fuck up, Foxtel actually awarded both girls $20,000, as well as flights to New York. Harper’s Bazaar also elected to print both girls’ covers on the October issue, so really, it was a pretty sweet deal for being runner-up — if you take away the mass-humiliation on national TV.

And considering I can barely remember any of the contestants from the other 10 seasons of Australia’s Next Top Model, there’s no denying both Amanda and Kelsey earned themselves some serious fame.

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